Google Search Ad Tips: 8 Message Types to Boost Performance

Crafting an effective Google search ad is a delicate balance of appealing copy and strategic messaging. During the customer's purchase journey, they have a multitude of thoughts and questions about the products at different stages, such as features, benefits, and discounts.

By including these 8 different types of messages in your search ads, you can ensure you're answering what your customers are looking for at the right time, greatly enhancing your search ad and pay-per-click advertising performance.

Download our FREE template of 8 different messages types to boost your Search Ads.

Let's deep dive into these eight essential message types for your search ads, using ad copies from a jewellery company as an example.

Sample headlines on FREE template of 8 different message types for Search Ads

1. Keyword Focused: Highlight specific keywords related to your product or service to increase relevancy. Example: "Engagement Ring," "Wedding Ring"

   
   

2. Features: Showcase the key features that set your offering apart from the competition. Example: "Different Types Of Diamonds," "Ring Size Chart"

   
   

3. Benefits: Communicate the value and benefits customers will gain from using your product or service. Example: "Free Shipping," "Free Returns"

   
   

4. Discount/Offering: Promote any discounts, promotions, or special offers available. Example: "Up To 30% Off Jewelry," "40% Off Store Prices"

   
   

5. Brand Message: Reinforce your brand identity and what it stands for, like a slogan. Example: "Cherished for the beauty"

   
   

6. Social Proof: Share testimonials, reviews, or endorsements to build credibility. Example: "1st Online Diamond Retailer"

   
   

7. Call to Action: Encourage viewers to take action, whether it's making a purchase or signing up. Example: "Talk To An Expert"

   
   

8. Advantage over Competitors: Highlight what sets your product or service apart from competitors. Example: "Lifetime Warranty"
   

As you draft your headlines for your search ads, remember to create distinct variations, mix and match these 8 different message types, and keep them concise and impactful. This approach will allow Google Search Ads to provide you with various meaningful combinations of headlines, improving your pay-per-click performance and search engine marketing efforts.

Download our FREE template to easily draft these 8 message types for your Google search ads. Enhance your ad performance and connect with your audience effectively.

As always, experiment, test, and refine your ad copy to achieve remarkable success in your search ad campaigns.